Ray Welling

I'm Ray Welling, an online content guy

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I'm Ray Welling, a PhD-qualified expert in content marketing and content creation. My origins as a journalist and publisher bring a unique content focus to my work in e-business strategy development and execution, with depth of research provided by my academic experience. I've worked across a wide range of industries (see Subject areas). Specialties: Content marketing, internet marketing, digital content, online content, writing, online education, online communities, online video, digital strategy, content strategy, blogging, teaching Subject areas of expertise: Healthcare, publishing, human resource management, workplace relations and safety, financial services, automotive, government, event management, travel, regional development, sustainability/environment

Supervisor, Masters of Marketing at The University of Sydney

January 2015 - Present | Sydney, Australia

Supervise students to analyse and prepare a marketing report for an Australian company with either a national or international focus.

Director, Digital Strategy & Communications at Vivacity Health

August 2010 - January 2013

Developing and executing strategy for Vivacity Health's digital practice. Creating patient-focused online communications for the healthcare industry.

Columnist and writer at Smarter Business Ideas and NETT Magazine

2009 - 2013

Blogger and writer on business and marketing

Publisher and Director at Reed Business Information

March 2007 - February 2008

Publisher, Travel Group and Director, RBI Events

e-Business Manager at sanofi-aventis Australia

December 2001 - February 2007

Developed and managed Omnus online education and information program (www.omnus.com.au), used regularly by more than 15,000 Australian healthcare professionals. Omnus won the Marketing Innovation award at the inaugural PRIME Awards.

e-Business Specialist at Zurich Financial Services Australia

2000 - 2001

Content, content management and strategy for Zurich's online presence

Manager, Information Services at SOCOG

1998 - 2000

Manager of Information Services for Sydney Paralympic Organising Committee (SPOC)

Content Director at HotHouse Interactive

1995 - 1998

Head of content and content strategy for one of Australia's first web developers. Achievements included: . Managing operations for Communique Magazine (for Microsoft Australia) . Head of content for Feelgood website (Microsoft Network) . Editing and content and community management for Sexuality Bytes . Editing and content management for sites including Manhood and Campo's Rugby World

Managing Editor at Thomson Business Publishing

1993 - 1995

General Manager, Ragtrader, Liquor News and Office News Managing Editor, Today's Life Science Business development for medical publications division

Director at Welling Digital

February 2008

e-business strategy, content development, content creation. Specialising in healthcare education. Clients include: E*TRADE Macquarie University PTG Global S2M Digital Reed Business Information Australian Doctor magazine Elsevier Australia Ochre Health Regional Media Networks HotHouse Interactive

Publisher, Digital Information Products at Australian Business Consulting & Solutions

August 2013

Responsible for operations and development of ABC&S' digital information properties, which are aimed at maximising the outcomes and potentials of Australian businesses

Adjunct Lecturer & Tutor - Marketing & Management at Macquarie University

March 2010

Teaching Marketing Fundamentals, Marketing Principles, Management Principles and Services Marketing

University of Sydney

2007 – 2010

PhD

Macquarie University

1986 – 1989

MA

Concentration: Mass Communication

Northwestern University

1977 – 1981

BSJ

Concentration: Journalism, Psychology, Sociology

Northwestern University

BSJ - Bachelor of Science in Journalism

Concentration: Journalism, Psychology, Sociology

Writing, films, psychedelic music, ska